Forbes: Why Being a Social Enterprise Can Help You Win Customers

Here’s one benefit to being a social enterprise: It can help you sell.

That, of course, isn’t the reason people start such businesses. You launch a double or triple-bottom-line company because you have a mission and think the best way to make it happen is through a not- only- for-profit enterprise.

But it’s also true that, by running a company with a mission, you can differentiate yourself from competitors. You can use it as a competitive advantage. And you can use it to win over customers. Especially if you also walk the walk, at the same time.

Just look at Anselm Doering.

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