Here’s one benefit to being a social enterprise: It can help you sell.
That, of course, isn’t the reason people start such businesses. You launch a double or triple-bottom-line company because you have a mission and think the best way to make it happen is through a not- only- for-profit enterprise.
But it’s also true that, by running a company with a mission, you can differentiate yourself from competitors. You can use it as a competitive advantage. And you can use it to win over customers. Especially if you also walk the walk, at the same time.
Just look at Anselm Doering.