The Good Men Project: Cleaning Up the Cleaning Industry

Anslem Doering, a self-identified 2nd-generation hippy, started Ecologic Solutions after having an aha moment in a rest stop restroom. In this interview, he talks about the importance of passion and how it affects the growth of your business, especially in the early stages. Anslem also talks about why he chose to sell his cleaning supplies to hotels, offices, and bigger businesses instead of end-consumers, and what it’s like to win away business from big chemical companies.

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