The Rise of Conscious Capitalism: Why Doing Good is Good Business

A new generation of entrepreneurs is practicing a business model that places just as much importance on doing social good as on making money.

Anselm Doering, who has been supporting the environment since his childhood, started EcoLogic when he realized that places from office buildings and restaurants to train stations were using hazardous chemicals in their cleaning products, even though he knew there were safe and cost-effective alternatives readily available.

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